KC Fitness Brand Content

Kris Lawrie of Konscious Changing Fitness wanted to introduce himself to the internet and increase attendance to his step aerobics program. His target audience: women ages 35 and up living near Inglewood, CA. Looking at videos of his previous classes, I discovered his curly wig persona that he brings into his fitness sessions to help his students relax and have fun. I knew we had to use it. We shaped the look and tone of the video around that hairstyle’s era, and Kris did the rest. It’s his most commented-on and one of his most shared pieces of content to date.